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    <loc>https://www.apparelinnovative.com/blog/the-future-of-fashion-sustainability-zero</loc>
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      <image:caption>Figure 1: calculated proportion of textiles that is destroyed out of the total volume of online sales and the total volume of products put on the market (stock) based on available data. [Sources: (a) Makov et al., 2023; (b) EURATEX, 2023b; Samfunnsøkonomisk analyse AS, 2022; ADEME, 2021; Watson et al., 2020.]</image:caption>
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      <image:caption>[Photo: © James Cochrane, Source: Financial Times]</image:caption>
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      <image:caption>[Source: Copenhagen Fashion Week]</image:caption>
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      <image:title>About - Welcome to Apparel Innovative. I started on my journey into sustainable fashion after watching a TED Talk by Suzanne Lee. From there, it was down the rabbit hole learning about some of the most interesting and important innovations in sustainable fashion. Through my posts, I want to engage with and inspire readers to take action and hold their favorite brands to higher standards to curb the fashion industry’s negative environmental impact. F rom discussing NIKE and Adidas to circular design initiatives, I’ll explore the latest advancements from the leaders and newcomers of the fashion industry. I want this to be an engaging spaces, so comment and send in recommendations on what you’d like me to explore next! Everything I’ve learned, I’ve learned through reading and conversations with individuals in the fashion industry. To help out, I’ve included some links to my favorite articles and videos in the blog posts.</image:title>
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